The Impossible Project inspires Polaroid to produce cameras again
Polaroid has decided to rise from the bankrupt ashes and make cameras again. Well at least the joint venture between Gordon Brother Brands and Hilco who now own the rights to the Polaroid name have decided to follow the lead of The Impossible Project to make the instant photos a reality once again. The camera will be manufactured in China by Summit Global and the film will be made by The Impossible Project.
Here is the statement from the Impossible Project:
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
